With custom integrations made possible by Dynamic Yield’s open architecture design, MediaMarkt was able to gather, merge, and analyze customer data in one place. In doing so, MediaMarkt could then target their customers with personalized content on their website and app.
The merged data consisted of the following:
• Real-time reactive browse data based on customers’ navigation patterns, device usage, and source
• Modeled data produced by MediaMarkt’s internal data science teams, based on user attributes and defined personas to calculate CLV, churn probability, and more